Ferrari Luce EV Looks So Un-Ferrari We Tried It With Five Other Badges
Ferrari’s first all-electric car sparked more controversy over its styling than its powertrain. The Luce looks nothing like any previous Ferrari, so we decided to see how convincingly it wears other brands’ badges.
Why the Ferrari Luce Feels So Different
The debut of the Ferrari Luce generated more discussion about its appearance than its zero-emission powertrain. Designed with significant input from LoveFrom — the studio founded by former Apple chief design officer Jony Ive — the Luce breaks sharply from Ferrari’s traditional aesthetic language.
While Ferrari Centro Stile, led by Flavio Manzoni, has defined the brand’s look for years, the Luce was deliberately given creative freedom because Ferrari does not plan to become an EV-only manufacturer anytime soon.
LoveFrom and Jony Ive’s Influence on the Ferrari Luce
The most striking aspect of the Luce is how little it resembles anything from Ferrari’s in-house design team. LoveFrom’s involvement explains the clean, almost product-design approach that feels more like a high-end tech device than a traditional supercar.
This intentional departure from Ferrari’s sweeping curves, aggressive front ends, and classic proportions is exactly why the car invites “face swap” speculation.
Ferrari Luce Face Swaps: Five Brands That Surprisingly Fit
We took the original Luce renderings and swapped the Ferrari badge for five other marques. The results range from surprisingly natural to thought-provoking.
1. Jeep Luce — The Most Convincing Swap
At first glance, the Luce’s face recalls the 2008 Pininfarina Sintesi concept. A second look reveals an unmistakable similarity to the Jeep Avenger headlights.
For the Jeep version we added the illuminated seven-slot grille and painted the car in the vibrant “Hawaii” color from the new Compass. A subtle lift kit would complete the transformation.
2. Dodge Luce — Muscle-Car Energy in an EV Package
The see-through front grille of the Luce shares conceptual DNA with the electric Dodge Charger Daytona. The short nose works surprisingly well with the Charger’s full-width lighting signature.
We used Dodge’s deep Redeye paint and swapped the emblem for an illuminated Dodge logo. The glossy black panels on the original Luce complement the Dodge color perfectly.
3. Honda Luce Type R — Clean Lines Meet Performance DNA
Honda’s reputation for crisp concept design made it a natural candidate. Although Honda has canceled several high-profile EV projects, the Luce’s clean surfaces suit the brand’s aesthetic.
We gave it the full Type R treatment: carbon-fiber aero kit, red bucket seats, and the iconic red Honda “H” emblem.
4. Xiaomi Luce — The Most Realistic Chinese EV Scenario
Chinese manufacturers are quick to adopt European design cues. Given the Luce’s tech-product vibe and the Apple connection via LoveFrom, Xiaomi was the obvious choice.
We used the Lighting Yellow paint and silver stripes from the Xiaomi SU7 Ultra, added Mi badges, a roof-mounted LiDAR sensor, and extra carbon-fiber aero elements.
5. Apple iCar Luce — The Dream That Almost Was
Many readers specifically requested this one. “Project Titan,” Apple’s long-rumored autonomous EV, was officially canceled in February 2024 after years of development.
By outsourcing the Luce’s design to LoveFrom, Ferrari may have inadvertently given Jony Ive a platform to express part of that unfulfilled Apple vision.
Our version features an Apple logo on the nose and side gills, disc-style wheels, and Cosmic Orange paint borrowed from the latest iPhone.
Ferrari Luce Rebadging Comparison
| Brand | Fit Level | Key Changes | Overall Verdict |
|---|---|---|---|
| Ferrari (Original) | ★★★★ | — | Radical but polarizing |
| Jeep | ★★★★★ | 7-slot grille, Hawaii paint | Most convincing swap |
| Dodge | ★★★★ | Redeye paint, illuminated emblem | Strong muscle-car vibe |
| Honda Type R | ★★★☆ | Carbon aero, red seats | Surprisingly clean |
| Xiaomi | ★★★★★ | LiDAR, SU7 stripes, yellow | Extremely realistic |
| Apple iCar | ★★★★ | Cosmic Orange, Apple logo | Poignant “what if” |
What the Ferrari Luce Means for the Brand’s Future
The Luce represents a deliberate break from tradition. Ferrari has already trademarked ten new model names, signaling that more vehicles — electric and otherwise — are coming.
Whether the Luce’s design language influences future models or remains a one-off experiment remains to be seen. What is clear is that Ferrari is willing to take risks on its first EV.
Frequently Asked Questions About the Ferrari Luce EV
What is the Ferrari Luce EV?
The Ferrari Luce is Ferrari’s first all-electric production car, developed with design input from LoveFrom, the studio led by former Apple designer Jony Ive.
Who designed the Ferrari Luce?
The Luce was shaped primarily by LoveFrom, not Ferrari’s in-house Centro Stile team. This explains its radical departure from traditional Ferrari styling.
Is Ferrari going all-electric?
No. Ferrari has stated it does not plan to become an EV-only brand. The Luce is a pioneering model with creative freedom, while combustion-engine Ferraris will continue.
Why does the Ferrari Luce look so different?
The involvement of LoveFrom and Jony Ive introduced a clean, tech-product aesthetic that contrasts sharply with Ferrari’s traditional aggressive, curvaceous design language.
When will the Ferrari Luce go on sale?
Ferrari has not announced an official on-sale date, but first customer deliveries are expected in 2027 following the May 2026 reveal.
What is the expected price of the Ferrari Luce?
Pricing has not been confirmed, but analysts expect it to start around $300,000 given its positioning as a high-end, limited-production electric Ferrari.
Final Thoughts: The Luce Is a Statement, Not a Trend
The Ferrari Luce is more than just the brand’s first EV — it is a deliberate experiment in design freedom. The face-swap exercise proves how versatile (and sometimes unrecognizable) the car’s proportions can be when stripped of the prancing horse.
Whether you love the radical new direction or prefer classic Ferrari styling, one thing is certain: the Luce has started a conversation that will continue for years.
What do you think of the Ferrari Luce design?
Would you buy one with a different badge, or does it need the Ferrari logo to work? Share your thoughts in the comments below.
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